The Role
Ideal candidate overview
We're hiring one hungry, results-driven paid advertising specialist to own our Meta ads end to end — strategy, launches, testing, and scaling. You'll run real budgets with real stakes, backed by a fast team and the newest AI tools. This isn't a "boost post" role; we're looking for someone who can show what they've scaled.
The ideal candidate is:
- Fluent in Meta Ads Manager — campaigns, ad sets, testing, scaling
- Data-driven and obsessed with ROAS, CPA, and profitability
- Creative-minded — can brief, read, and iterate on ad creative
- Proactive, fast-moving, and takes full ownership of the account
- Comfortable managing real spend and being measured on results
- Hungry to grow and build something with us
How You Think
A profit-and-scale mindset
We need someone who lives in the numbers and naturally asks:
- Which campaigns are profitable, and how do I scale them?
- What's my ROAS today, and what's dragging it down?
- Which angle or creative should I test next?
- Where is budget being wasted, and how do I cut it?
- How do I scale spend without killing efficiency?
What Matters Most
Two things we're really looking for
1
Scaling spend profitably
Someone who can take a budget and turn it into predictable, profitable growth:
- Building and launching campaigns with a clear testing structure
- Running disciplined creative and audience tests
- Scaling winners and cutting losers quickly
- Watching ROAS, CPA, and spend efficiency daily
- Managing real budgets responsibly and reporting on results
The goal: spend goes up and profit goes up — not just impressions.
2
Ownership & fast iteration
Someone who owns the ad account end to end and moves without being told every step:
- Briefing and iterating on creative with the team
- Reacting fast when performance shifts
- Keeping clear reporting on what's working and why
- Bringing ideas and testing them, not waiting for a brief
If it's broken or plateauing, you spot it first and own the fix.
Experience
Backgrounds that tend to fit
- In-house or agency paid ads specialist (Meta / Google)
- Performance or growth marketer
- DTC / e-commerce paid ads experience
- Freelance paid ads specialist with proven ROAS
- Anyone who has scaled real ad spend profitably