Ideal candidate overview
We need somebody who is naturally relationship-driven, emotionally intelligent, patient, and commercially minded. This person should be comfortable building long-term relationships with high-value customers, maintaining consistent communication, identifying sales opportunities, and maximizing customer lifetime value through trust and engagement.
Personal traits matter enormously in this role. The ideal candidate is:
- An excellent communicator with strong emotional intelligence
- Naturally persuasive, without being overly aggressive
- Patient, attentive, and relationship-focused
- Highly organized and detail-oriented
- Reliable, proactive, and consistent
- Calm under pressure and adaptable
- Professional, personable, and customer-focused
A retention and sales mindset
Strong customer-retention and sales thinking are essential. We need someone who naturally asks:
- Which high-value customers need attention today?
- How can I strengthen this relationship?
- Why has this customer's spending changed?
- What opportunities exist to increase lifetime value?
- How do I keep customer information and follow-ups organised?
Two main qualities we're looking for
Relationship building & customer retention
Someone who genuinely enjoys building long-term relationships and understands that retention is just as important as acquiring new customers. This includes:
- Building trust with high-value customers
- Maintaining regular and meaningful communication
- Keeping customer information and the CRM updated
- Following up consistently, without being prompted
- Understanding customer preferences and buying behaviour
- Identifying opportunities to increase customer lifetime value
- Coordinating custom requests with internal teams
Sales awareness & operational follow-through
Someone who notices changes in customer behaviour early and takes action without waiting for instructions. This includes:
- Monitoring spending patterns and engagement
- Tracking important customer metrics and CRM updates
- Identifying inactive or at-risk high-value customers
- Supporting custom order coordination
- Maintaining organized reporting and communication
- Working closely with the team to maximize customer satisfaction and revenue
Backgrounds that tend to fit
- High-value sales
- Account management
- VIP or premium client management
- CRM management
- Retention or loyalty marketing